• Templates
  • Business
  • Pricing
Log inSign up free
TemplatesBusinessPricing
Log inSign up free

Share

BlogVideo Marketing

Cheat Sheet: The Videos Your Customers Want on Social

Jason HsiaoCo-Founder of AnimotoUpdated: Mar 15, 2019

Share

Your customers are using Facebook, Instagram, Twitter, and YouTube differently, so you should be posting different types of videos on different platforms too.

https://customer-0fzvv8aftl8m8671.cloudflarestream.com/a94ba3a52585f103893c5b51e1f4cb84/thumbnails/thumbnail.jpg

To make your life easier, we’ve put together a cheat sheet that sheds some light on what types of videos your customers want.

consumer-behavior-by-social-platform

This cheat sheet features findings from our 2018 State of Social Video Report, as well as trends I share when speaking to marketers at conferences around the country. You can get the most up-to-date video trends, and the research behind them, in this recent article on the Animoto blog.

Happy video making!

https://cdn.sanity.io/images/xcatvyn0/production/48cd418a613c171dad047571463b6a3c92fe85b1-500x500.png?q=75&fit=clip&auto=format
Video making, made easy

Get started free

Share

More like this

A product promotion video surrounded by video marketing metrics
Video Marketing

Key Video Marketing Metrics of 2025: What to Watch

Optimize your 2025 video marketing! Learn key metrics for every funnel stage—Awareness, Lead Gen, Conversion, & Loyalty—and how to use data to create winning videos with ready-to-use templates.
A screenshot of Animoto's real estate video maker: A preview of a real estate video template with play buttons and a sold sign around the edges of the video maker
Video Marketing

Real Estate Marketing Ideas: The Essential Guide for Agents and Brokers

Discover how to implement these high-performing real estate marketing ideas to grow your brand, generate leads, and close more deals
https://cdn.sanity.io/images/xcatvyn0/production/256d0b7a8e4270d5cb171a4a74cedb64dca87156-1801x1201.png?q=75&fit=clip&auto=format
Video Marketing

Facebook Video Ads: 5 Best Conversion-Driving Tips

This blog looks at Facebook video ads, tips on making the best Facebook video ads, and how Animoto's online video editor can help.
© 2025 Animoto Inc. All Rights Reserved.

Use cases

Animoto for businessMarketing & social mediaTraining videoSales pitchInternal communicationsEnterpriseFriends & familyEducation

Features

Video editorCollaborationAI script generatorRecordingTemplatesAll features

Resources

Help CenterPricingBlogTutorials

Company

About usCareersBrand partnershipsAffiliatesContact usPrivacy policy

Animoto is part of the Redbrick family of brands.

https://cdn.sanity.io/images/xcatvyn0/production/818c3361e2f349f9fb2a7e5c8785d2b3e62e11d6-116x32.svghttps://cdn.sanity.io/images/xcatvyn0/production/1ee09dbd46b4ca4aca7a69e3cc595905789688d4-77x16.svghttps://cdn.sanity.io/images/xcatvyn0/production/1fe796264428fa244d724eb7022023fb34d891f6-72x32.svghttps://cdn.sanity.io/images/xcatvyn0/production/957e92b131ac8e630327a8b99f0c326ceb76c905-130x24.svghttps://cdn.sanity.io/images/xcatvyn0/production/125763dd2fac985d9f6dea5cd200cda8968c82b6-66x25.svghttps://cdn.sanity.io/images/xcatvyn0/production/077e677dd416d3a39f833016642ab8d0189cc99d-83x24.svg